These medals for the 2013 Swimming World Championships, designed by La Granja Design, are pretty cool.
Wanting to do something unconventional but deeply rooted into the swimming world, we borrowed the idea of a silicon strap from the swim goggles. This opened to lagranja a full range of possibilities.
Silicon’s technological properties enabled us to hold the medal in a completely different way, embracing it instead of hanging it. This, of course, lead us to new forms.
When asked to design a commemorative medal, we followed the same principles we used for the winner one, just substituting the thick golden, silver or bronze coin for a light metal ring.
